Searching in earnest

After a weekend-long breather, I'm searching for work in earnest as of (let's be honest) 11 this morning. Twelve hours later, I left the office, feeling not significantly better than on arrival.

I did a little work on my final project, but nothing of significance. I honestly thought of implementing authentication using Devise—it seems a lot more robust than my home-rolled solution—but I quickly recognized it for what it was, a way to put off taking the next step. Maybe I'll prioritize that down the line, once my app is more feature-rich and I have applied to a few more places. There are a lot of things I can see I could do better; using jQuery's modals in place of Backbone.Modal, for instance… but really, I just want this app to feel like a complete app. In time.

The job search is… well, it feels like the last couple times I've gone looking for work. There are a lot of companies whose missions are practically opaque, and a couple dead-ends—companies that were bought out or maybe even went out of business since they were added to whatever list I'm looking at. But overall, the feeling I get is that there are a lot of companies that are funded to the level they are simply because it's easier for someone to throw a couple mil at a lot of long shots than to get in early on a few sure things. I do wonder about the status of venture capital: are there really that few interesting problems left, that all there is to fund are yet another X?

And yes, if any future hiring manager bothers to read this blog, I understand that I'm pissing on the hand that might want to feed me, and I'm sure there are all sorts of interesting problems that I could find at any employer, but it at seems kind of … pointless? Everyone's doing the same things, at least on the surface, and their marketing copy doesn't do a good job of differentiating them from the competition. Hell, at least half the sites I've seen are using templates or libraries I've seen elsewhere, and it's just like… do you even believe in yourselves? I'm not sure anyone cares how many redbulls you drink per week at your office, and the fact that all your testimonials come from the same thirty day window, eight months ago, says a lot about how dynamic your business is.

Sure, writing copy about yourself is hard—this is something that I'll have to face, on a personal level, in a couple hours or days—but isn't there something meaningful you can say? Or are you all, like the company that specializes in popups on outbound links, just plain evil? I wonder what their conversion rate is?

The strangest things is that I actually believe in marketing, I just don't see a lot of firms that are targeting what seems to be meaningful, reasonable, or sustainable avenues in that area. It's much easier now, with cloud hosting and quick launch templates and tools, to generate a respectable (looking) online presence, and as such it's not as clear now when a company is two bros and a scam compared to the late 90s. And I'm sure that a lot of it has to do with a (relative) lack of creativity and a (somewhat) saturated marketplace; the next real game-changer will probably come out of left field, where no one else thought to look.

Great, now I'm thinking of how to make a better marketing platform. I have some weird ideas, but nothing of any substance; they're all fleeting, like ghosts. Does it merit thinking about? At this point, with basically thirty days of expenses left, probably not. But the money is not going out of advertising any time soon, and I don't have the knee-jerk revulsion for it, conceptually, that others seem to.

I don't mind finance or marketing or mobile app development, per se, but there's just so much crap.

Back to sifting tomorrow.